Conference Highlights

SOCC goes Asia

For the first time in its 20 year old history, SOCC will be held outside the USA.
And for this anniversary there could be no better place to go than the high-tech region of Hsinchu, Taiwan, one of the world's most significant areas for semiconductor research and manufacturing.

Hsinchu, a high-tech city with a wonderful mountain and coastal scenery, has world renowned universities, research institutes, and companies neighboring each other. In the 1960s, Hsinchu began its high-tech journey by hosting National Chiao Tung University and National Tsing Hua University. In the 1970s, research institutes were established to complement the academic achievement. Now, there are the Industrial Technology Research Institute (ITRI), National Chip Implementation Laboratory (CIC), National Space Organization (NSPO), National Synchrotron Radiation Research Center (NSRRC), and National Center for High-Performance Computing (NCHC), among others.
The research infrastructure spurred the IC industry in
Hsinchu Science Park (HSP) in the 1980s, which now hosts over 400 world leading companies like Taiwan Semiconductor Manufacturing Corporation (TSMC), United Microelectronics Corporation (UMC), Realtek, Media Tek Inc. (MTK), etc. These establishments have made Hsinchu known as the 'Science City of Taiwan'.

The Conference

In its tradition of continuing quality, SOCC 2007 will offer three days of technical papers and tutorials, and a half-day cultural tour. Please watch this site for updates on distinguished speakers and the technical program. While we are finalizing the program for 2007, you may as well want to take a look at our previous conferences.

Distinguished Speakers
(click on name or scroll down page for more information)

SOCC 2007 -  Hsinchu, Taiwan


Jackson Hu

Chairman and CEO, United Microelectronics Corporation
”Will Moore’s Law continue ?”


Dave Holt

President and CEO, Lightspeed Logic, Inc.
”Beyond Standard Cells”


Heinrich Meyr

Director, Institute for Integrated Signal Processing Systems, Aachen University of Technology
”A future of heterogeneous many processor SoCs: Nightmare or a necessary paradigm change?”


Sheng-Chun (Paul) Lo

Sr. VP and GM, Analog/Mixed-Signal Group, Synopsys

Panel Discussion:

Like every year, SOCC 2007 features a panel discussion on a hot controversial topic in the SoC area. This year’s discussion will try to answer the question “Why is Analog SOC Design still Black Magic?.

Corporate Sponsors and Exhibitors:

Corporate sponsors of our conference may be present with tabletop displays. For more information on corporate sponsorship, please see our Sponsors page

Tutorial Workshops:

Like at our previous conferences, there will be several Embedded Tutorials included in your conference registration.

Cultural Tour

A half-day guided-tour to the ceramic Town of Yingge, experiencing Taiwan’s unique ceramic art, concludes the conference on Saturday.


Keynote Speaker

Jackson Hu
Chairman and CEO,
United Microelectronics Corporation
“Will Moore’s Law continue?”

Dr. Jackson Hu is the Chairman and CEO of UMC, a worldwide leading semiconductor foundry.  A veteran of the semiconductor industry, Dr. Hu possesses extensive experience in the IC design industry in the fields of microprocessors, graphics, and wireless communications.  Dr. Hu joined UMC in 2003.  In his capacity as Chairman and CEO, he has leveraged his design expertise to assist UMC to develop comprehensive solutions enabling the production of leading-edge SOCs in a cost-effective foundry environment.

Before joining UMC, Dr. Hu served as President and CEO of SiRF Technology, a fabless communications IC and IP company focused on GPS-based location technology.  Dr. Hu also helped found IC Ensemble and Verticom, which were acquired by Via Technology and Western Digital in 2000 and 1988, respectively.

Before joining SiRF, Dr. Hu worked at S3, a leading fabless PC graphic chipset and software provider, as senior vice president and general manager. While at S3, Hu helped grow the company into the market leader with 35% market share from scratch.

Dr. Hu earned his bachelor’s degree in electrical engineering from NationalTaiwanUniversity and his master’s and doctorate degrees in computer science from the University of Illinois, Urbana.He also received an MBA from Santa ClaraUniversity.

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Plenary Speakers

Dave Holt
President and CEO,
Lightspeed Logic, Inc.
Beyond Standard Cell”

Dave Holt is President and CEO of Lightspeed Logic, Inc.  Dave is an experienced senior-level executive who has been involved in the management of both established and start-up companies for more than 26 years. At Lightspeed, Mr. Holt has successfully transitioned the company to an IP business model.  He was the founding member of two pioneering organizations advancing system architectures, and has broad experience in both semiconductor and software.

Prior to joining Lightspeed, Mr. Holt was the vice president and general manager at ATI Research Silicon Valley, Inc. which in 1998 acquired Chromatic Research, Inc. where Mr. Holt was co-founder and president. Prior to Chromatic, Mr. Holt held various executive management and engineering positions at SHOgraphics, Convex Computer Corporation, and MOSTEK Corporation. Mr. Holt earned a BSEE from the University of Missouri and an Executive MBA from Southern Methodist University. 

Abstract: Standard Cell's legs are longer than anyone predicted when the technology was introduced in the late 1980s.  Yet today's SOC designs constructed using standard cell at 65nm cost between $40M and $100M to get to production. The technology to create working silicon at 65nm and below across all process corners exists. The problem threatening Moore's Law is not technical.  It's economic.  With those kind of  development budgets, companies need to sell one chip to multiple customers and into multiple market segments. Yet consumer market forces demand the opposite:  shortening chip life cycles, different features for different segments, customer-to-customer differentiation, rapid adoption of emerging or changing standards, and rapid bugfix of design defects in silicon. What is beyond standard cell?  The emerging choice across the industry are Platform SOCs built using Mask Reconfigurable Logic to enable rapid and cost-effective market- and customer- specific silicon differentiation.

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Heinrich Meyr
Institute for Integrated Signal Processing Systems,
Aachen University of Technology
“A future of heterogeneous many processor SoCs: Nightmare or a necessary paradigm change?”

Dr. Meyr received his M.S and Ph.D. from ETH Zurich, Switzerland. He spent over 12 years in various research and management positions in industry before accepting a professorship in Electrical Engineering at Aachen University of Technology (RWTH Aachen) where he founded (and is now a co-director) the Institute for Integrated Signal Processing System. He built this institute into one of the internationally-leading research institutions.

During the last thirty years, Dr. Meyr has worked extensively in the areas of communication theory, digital signal processing and CAD tools for system-level design. He has published numerous IEEE papers and holds many patents. He is a Fellow of the IEEE and has received two IEEE best paper awards. In 2000, Dr. Meyr was the recipient of the prestigious Vodafone prize for his outstanding contribution in the area of wireless communications. He was a co-founder of CADIS GmbH (acquired in 1993 by Synopsys) a company which commercialized the tool suite COSSAP. Most recently, he co-founded LISATek Inc., which was acquired by CoWare in February 2003.

Abstract: The computational demand of next generation mobile communication devices using elaborate multimedia services is extremely high in order to optimally utilize the expensive network. This performance requirement cannot be achieved by traditional approaches using 2-16 complex homogeneous cores since switching from a sequential to modestly parallel computing makes programming much more difficult without rewarding this effort with a dramatic improvement in performance. In addition, these architectures are orders of magnitude away from the energy efficiency required for battery powered devices.

Based on these findings researchers in industry and academia advocate a much bolder approach: to go massively parallel. Numerous problems abound. Most likely the biggest problem poses the programmability of such devices. We need to devise new programming models, tools and methods to spatially and temporally map tasks onto these massively parallel, heterogeneous architectures. Virtual prototyping and system level design is a must in order to meet stringent time-to-market deadlines as well as time-in-market requirements. And, we must not forget physics which poses another set of fundamental problems due to shrinking geometries

In this plenary lecture we address some of the key problems encountered on the path towards heterogeneous, massively parallel architectures.

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Luncheon Speaker

Sheng-Chun (Paul) Lo
Senior Vice President and General Manager, Analog/Mixed-Signal Group,

Dr. Sheng-Chun (Paul) Lo is currently Sr. VP and GM, Analog/Mixed-Signal Group, in charge of products and solutions for Analog/Mixed-Signal IC design at Synopsys, Inc.

In prior roles at Synopsys, he was VP, Engineering, Implementation Group, in charge of IC place and route, RC Extraction, and Rail Analysis products, and Senior Vice President of International Strategy, focusing on growing China’s and India’s engineering operations. 

Prior to the acquisition of Avant! Corporation by Synopsys, Dr. Lo was President of Avant! from July 2001 to June 2002 and Chief Operating Officer since October2000.  He was instrumental in the success of the acquisition and the integration of Avant! products and people into Synopsys.  He held various positions at Avant! since joining in 1995, including Head of Engineering, Head of Asia Engineering, and product development of IC place and route products. 

Dr. Lo received his Ph.D. and Masters degrees in Electrical Engineering from the University of Southern California, and his Bachelors degree in Electrical Engineering from National Taiwan University.

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Cultural Tour

Welcome to the Ceramic Town - Yingge

A half-day guided-tour experiencing Taiwan’s unique ceramic art

8:00 AM - 1:00 PM, Saturday, Sept. 29, 2007

Being a small island located along the southeast Pacific Rim next to China, Taiwan has her special geological landscape and a variety of cultures. Yingge, situated in TaipeiCounty in northern Taiwan, has only a population of 85 thousand; nonetheless, there are more than one-thousand ceramic stores of different kinds in this small town. They offer potteries not only designed by the stores but also from other famous designers living in other parts of Taiwan. In addition to seeing these art works, you could make potteries of your own with materials and equipment provided by the store. This DIY experience is a must have for a visitor like you.

Your journey will start at the gate of the Ambassador Hotel, by taking a bus to Yingge. Along the way, you will be briefed about Yingge and its history. We will visit an excellent local shop to see its exhibitions and DIY is available there. Whenyou are done, the old street is waiting for you to explore. You will be amazed at what you can find. Yingge’s traditional snacks are prepared for you during a break, while enjoying sight seeing.

If this is your first visit to Taiwan, you will be assured of having a full view of what it has in ceramic arts.

   Yingge001    Yingge002  Yingge003 

Please note: The culture tour to Yingge can be registered at the Conference Registration Desks. The culture tour to Yingge is free of charge, but limited to 40 seats. SOCC participants who do not live in Taiwan will be given priority to experience the tour. Participants who live in Taiwan will be on first-come, first-served basis when the seats are not filled.
PDF version of tour description.

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